Jean-Baptiste Grimaud offers house and apartment clearance services as well as the purchase of valuable items in Touraine. To help him attract a new online clientele, I worked with him on choosing the name of his company, Trésors Grimaud, to help him stand out from local competitors with very generic names ("clearance Tours", "clearance 37", etc.), before creating his visual identity and website.
Client:
Jean-Baptiste Grimaud EI
Role:
Brand & Web Designer
Year:
2025
Services
Strategy, naming, visual identity, web design, development (Framer).
Moodboard
With Trésors Grimaud, Jean-Baptiste now has a clear and differentiating identity in a highly competitive local market. The choice of name, combined with a refined visual identity and an optimized website — designed to meet the local search intentions of his clientele — allows him to stand out from competitors with generic names, strengthens the visitors' trust, and lays a solid foundation to develop his notoriety and attract new customers throughout Touraine.