Le Bonheur en Tablier is an Instagram account with over 15,000 followers, run by Apolline, a young stay-at-home mom who highlights traditional family life and homemade goods. Highly anticipated by her community, the release of the pattern for the apron she regularly wears in her videos provided her the opportunity to reach out to me. My mission: to design her visual identity, create a dedicated sales page for this pattern (and potentially for other upcoming products), as well as a carefully illustrated instruction booklet.
Client:
Le Bonheur en Tablier - Instagram account
Role:
Web designer
Year:
2025
Services
Strategy, visual identity, web design, development (Framer)
Moodboard
Logo and illustrations
The creation of the site Le Bonheur en Tablier has brought to life Apolline's warm and authentic universe. Designed on Framer, it reflects her attachment to handmade and the simplicity of family life, while offering a clear and friendly experience.
From the layout to the illustrations, every detail has been designed to reflect her identity and gently guide the user towards purchasing the apron pattern. Since its launch, Apolline has already made several sales and continues to generate more through her engagements on Instagram, where the site is directly integrated.
This project illustrates the power of no-code: a quick, flexible, and scalable solution, perfectly suited to Apolline's current and future needs.
