01 — Index

Web · UX/UI · Graphic design

02 — Project

Project details

Benoît de Lapasse · law firm

Premium rebrand and Webflow website for a Paris litigation and mediation firm.

Client

Benoît de Lapasse, attorney at law

Role

Brand & Web Designer, Webflow developer

Year

2026

Skills

Webflow

JavaScript

Barba.js

GSAP

On-page SEO

Technical SEO

Visual identity

Brand positioning

Web copywriting

Benoît de Lapasse is an independent lawyer in the Paris region with over 15 years of experience. He handles each case end to end, from mediation and advice to litigation, for SMEs and private clients facing complex legal issues. The goal was to move the firm up-market, introduce his new role as a certified mediator and win more clients through search. I defined the positioning with him, structured his practice into five areas of expertise, designed a sober, heraldic-inspired identity and built the website in Webflow, with custom code for page transitions and animations.

Benoît de Lapasse law firm Webflow website shown on desktop and mobile
Benoît de Lapasse brand style guide: owl and shield logo, colour palette, Aboreto and Source Serif 4 typefaces, icon set
Benoît de Lapasse website client section on mobile, with engraved illustrations
Homepage section listing the five areas of expertise
Preloader with the owl and shield emblem, used for the Barba.js page transitions
Real estate law pillar page header
Construction contracts and building disputes practice-area page header
Mediation page header: lawyer and mediator in Paris
Three mobile screens of the Benoît de Lapasse website
Case studies section with engraved illustrations
About section presenting Benoît de Lapasse
Website footer with the owl illustration

Moving to Webflow

This project was my first client build in Webflow. I needed full control over the code layer: page transitions between pages, scroll-driven animations and a precise SEO structure. Webflow handles the layout, the CMS-free static pages and the hosting, while all custom JavaScript and CSS live in external files hosted on Slater, versioned and loaded on every page.

Page transitions with Barba.js

Navigation feels like a single continuous experience. Following a structured Barba.js boilerplate, each page change plays a transition built around the firm’s owl emblem, with prefetching so the next page is ready before the click. Lenis smooths the scroll and keeps animations in sync.

GSAP animations

GSAP drives the motion layer: ScrollTrigger reveals, DrawSVG line drawings, MorphSVG shape changes and custom easings, kept subtle to match a sober, premium firm.

A sitemap built for SEO

The site is organised as topic clusters. Five pillar pages (real estate law, civil and commercial contracts, insurance law, civil liability and criminal law) target broad queries such as “avocat droit de l’immobilier Paris”. Each pillar links to more specific practice-area pages, thirteen in total, from construction defects and co-ownership to debt recovery or police custody, which capture long-tail searches and pass authority back to their pillar. A dedicated mediation page speaks to judges and peers.

Outcome

The firm now has a premium image that reflects its sobriety and rigour, a structure that can rank on both broad and specific searches, and a detailed contact form that qualifies enquiries.

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Aline Macron website section presenting the firm’s clients
Aline Macron website homepage on mobile

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Julie Ramsamy website section presenting public and private clients
Julie Ramsamy website about section on mobile, with her portrait

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Benoît de Lapasse law firm Webflow website shown on desktop and mobile
Homepage section listing the five areas of expertise
Benoît de Lapasse website client section on mobile, with engraved illustrations

Benoît de Lapasse · law firm

Premium rebrand and Webflow website for a Paris litigation and mediation firm.

Webflow

JavaScript

Barba.js

GSAP

On-page SEO

Technical SEO

Visual identity

Brand positioning

Web copywriting

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STC Avocat website founder section on mobile, with Shérazade Trabelsi Chouli’s portrait

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