Web · UX/UI · Graphic design
Project details
Salsa Chinita
A brand mark for a hot sauce, built around an illustrated portrait of its creator. The badge shape, chilli accents and retro script give it a family-recipe feel that stays readable from a bottle label down to a social media avatar.
Context
Personal
Year
2024
Tags
Branding
·
Logo
·
Illustration
Skills
Logo design
Visual identity
Illustrator

The portrait came first: a warm, slightly stylised likeness of the sauce's creator. The badge was then built around it, with chilli peppers framing the face and a bold script that stays legible at small sizes.


The mark was then tried on a bottle and on a red background to check contrast and presence.








































